Ibn e Insha is the name of an unitarianizing personality. He is a

renowned name of urdu literature. His real name is Sher Muhammad

Khan and pen name is Insha. He was born on June 15, 1947 in avillage

near by Jalandhar. He served in both poetry and prose. He is a

significant name in urdu satire and humour who has no match due to his

bold and satiric accent and beautiful writing style. After reaching the

height of fame for his heart touching poetry and satire when he portrayed

his creative skills in travelogue writing this calss of literature also raised

in decorum. History or urdu travelogue canLt be completed without his

travelogues. His travelogues ''Duniya Gol hai'', ''Chaltay Ho To Cheen Ko

Chaliye''، ''Ibn e Batoota Ke TaLaqub Mein'' and ''Awaragard Ki Diary''

are a very significant asset in the history of travelogue writing. The satiric

touch in his travelogues award such a freshness and excitement to his style

that makes him an unparallel name in the field. Although hs is not among

us today but his creations in poetry and prose are enough toaward him